Day Zero Campus Placements Programme

§ 01 — The Brief

Bringing the IIT and IIM placements playbook to campuses

20 hours of in-person workshops facilitated by young professionals at MBB1, MMAANG2, and VC-funded startups from IITs, IIITs, BITS, and IIMs — starting with Manav Rachna.

1. MBB = McKinsey, Boston Consulting Group (BCG), Bain & Company    2. MMAANG = Meta, Microsoft, Apple, Amazon, Netflix, Google

§ 02 — The Context

How students prepare at IITs — and why it matters now

Placement prep at top institutes starts years in advance and is built on structure, mentorship, and visibility. Day Zero brings that same playbook to campuses that don't yet have it.

I.

How students prepare at IITs

  • Prep starts 12–24 months before placement season
    • Placement cells and student bodies flag opportunities across sectors early
  • Resources spell out what it takes to crack it
    • Student bodies compile and circulate CV dumps and senior interview write-ups
    • Seniors give freshers 1:1 mentoring on the next 2–4 years — extracurriculars, skills, internships
  • Student-run clubs build leadership and competition experience
    • Recruiters value positions of responsibility — leading clubs, running fests, competing against top institutes
II.

Why now for campuses like Manav Rachna

  • AI is changing how companies recruit
    • AI-scored quizzes, psychometrics, and CV scanners make CV hygiene and soft skills non-negotiable
  • Off-campus placements are growing
    • Referrals and portfolio-led applications now sit alongside campus drives
  • Profile building is essential
    • Projects, internships, and positions of responsibility are screened before the interview
  • Visibility is key
    • LinkedIn presence and alumni referrals decide who gets seen
III.

Programme structure — 10 weeks × 2 hrs

  1. WK 01 Grand launch & shortlisting quiz to shortlist 200–250 students across batches
  2. WK 02–03 Sector overview, profile building, LinkedIn setup and personal roadmap
  3. WK 04–08 AI-enabled deep-dives in tech (software, data) and non-tech (consulting, product mgmt.) with hackathons, mock cases & quizzes
  4. WK 09–10 CV writing, interview prep, mocks, career fair & open house (tbd), grand finale hackathon and case competitions
Week 11 onwards — Continuous 1:1 mentoring for 25 students by facilitators

§ 03 — The Requisition

What do we need from a partner campus?

A lean ask in exchange for a fully facilitated, 10-week programme.

01

Last 3-year placement data to tailor the programme for the campus and help curate the course

02

Space to conduct in-person sessions (min. 200 students)

03

Minimal investment for creating buzz with prizes for participants, plus mementoes and conveyance for facilitators

04

Help recording the workshops for wider distribution across the campus

§ 04 — The Team

Who's behind Day Zero

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